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Founder Logistics Plan

A full logistics plan for you and your business.

You asked ChatGPT. Now get the plan a warehouse would actually run: built by an operator from your real products, channels and dates, delivered with a personal video in 2 business days or less.

Get my logistics plan See a sample plan

No sales call. Private intake. English or Spanish.

Saul Ortiz
Written and reviewed by

Saul Ortiz

Founder, Marcana 3PL, Miami
  • 20 yearsimports and business development
  • 15 yearsbuilding distribution territories
  • 10 yearsoperating and scaling e-commerce, $60M in online sales
  • Todayrunning a fulfillment operation for Shopify, Amazon, Walmart and TikTok Shop brands
Make It Right PromiseIf the plan does not give you a clear operating model and a next move, Saul revises it and gets on a call with you.
LinkedIn
  • 20+ years in imports and distribution
  • $60M in online sales
  • Shopify, Amazon, Walmart and TikTok Shop
  • English and Spanish
What you leave with

One fictional brand, one real verdict.

Every plan opens with a verdict on what you were about to do, then builds the plan around it. This is the sample's opening page; the full plan has eleven sections.

Logistics Launch PlanFictional example
What Elena asked ChatGPT

Eight skincare SKUs made in Spain, six pallets landing in Miami in five weeks, selling on Shopify and Amazon. ChatGPT told her to send the whole first run into FBA and fulfill Shopify from her apartment.

Verdict
Modify
What holds up
Amazon belongs in the launch, and the replenishment logic is sound.
The weak point
Locking the entire first production run inside FBA before sell-through, returns and labeling are proven.
The missing facts
No lot control before put-away, packaging never drop-tested, cosmetic labeling not verified for U.S. retail.
The correction
One U.S. receiving point and one inventory record; about 30% of units to Amazon, sized to two replenishment cycles; the rest held in reserve; labeling to a specialist before the pallets land.
Her next move
Days 1 to 5: confirm labeling, drop-test the box, book the receiving appointment.

Personal 5 to 10 minute video included: Saul walks through the reasoning.

Executive verdictChannel allocationInbound planCost modelRisk registerPreflight checklist30-day sequence
Open the full sample plan
What the plan answers

One plan. Nine answers your launch depends on.

The same nine sections in every plan, built from your facts. Not a template, not a generic article.

  1. 01Recommended operating model: self-fulfill, marketplace fulfillment, hybrid, prep-only or 3PL
  2. 02Inventory and channel allocation
  3. 03Import, inbound and receiving preparation
  4. 04Fulfillment-cost assumptions and calculator review
  5. 05Packaging, labeling, kitting, returns and special-handling considerations
  6. 06Risks, missing information and decisions that cannot wait
  7. 07A complete preflight checklist
  8. 08Prioritized next actions and practical founder tips
  9. 09Optional Marcana fit assessment, clearly separated from the advisory verdict
  10. Plus a personal video
Use it when

Use it when the next move has consequences.

  • Inventory is manufactured, booked, in transit or approaching a launch deadline
  • You are comparing self-fulfillment, FBA, WFS, FBM or a 3PL
  • Your current 3PL is failing and you need a safe transfer plan
  • Packing and shipping are consuming the founder's or team's capacity
  • You are entering the U.S. market
  • You are adding Shopify, Amazon, Walmart, TikTok Shop, retail, bundles or kitting
  • You need someone to pressure-test a provider quote or cost model
Not the right product whenSee the list
  • You only want the cheapest fulfillment quote
  • You have no product, timeline or operating facts to review
  • You require legal, customs-broker, tax or regulatory certification
  • You expect guaranteed carrier rates or marketplace approval
  • You are not prepared to complete the intake
How it works

Three steps. No call required.

  1. 1Send your facts. Paste the plan ChatGPT gave you, then answer nine short questions: products, channels, volume, where the inventory is, the decision and the deadline. About ten minutes.
  2. 2Saul builds the plan. Your facts become a verdict, a recommended operating model, allocation, inbound plan, cost assumptions, risks and a checklist.
  3. 3Receive the plan. Report, video and checklist by email in 2 business days or less after your complete intake.
The plan

$149 for a full logistics plan.

Pay once, submit privately, receive the plan and video within 2 business days after your intake is complete. Two deeper packages exist for launches that need Saul in the room.

Best place to start

Founder Logistics Plan

$149one-time

A full logistics plan for you and your business, written by an operator from your real facts, before the next logistics decision.

  • Personalized report
  • Complete preflight checklist
  • Cost and assumptions review
  • Risks and next steps
  • 5 to 10 minute personalized video
  • Delivered in 2 business days or less after complete intake

Delivered by email, report plus video

Get my logistics plan $149

Want to talk it through afterwards? Add a 45-minute session with Saul for $200 once your report is delivered.

Need more direct involvement?

Founder Strategy Package$349 one-time For founders who want the plan and then need to work through it directly with Saul. See what is includedClose
  • Everything in the Founder Logistics Plan
  • Preliminary report before the call
  • 45-minute Google Meet session with Saul
  • Revised report in 2 business days or less after the call
  • One reschedule
Choose Founder Strategy $349
Launch Logistics Blueprint$995 one-time For higher-stakes launches, imports and multichannel operations that require a complete implementation map. See what is includedClose
  • Expanded source-document review
  • 90-minute working session with Saul
  • Import, receiving, channel and fulfillment blueprint
  • Cost model, dependencies and implementation sequence
  • Blueprint within five business days after the session
  • 30-minute follow-up within 14 days
Build my Launch Blueprint $995

Make It Right Promise. If the plan does not give you a clear operating model and a next move, Saul revises it and gets on a call with you. Full terms.

Saul Ortiz, founder of Marcana 3PL Miami, FL
Why a human checkpoint

A polished answer is not the same as a plan that survives receiving day.

ChatGPT cannot see your shipment, your SKU mix, your packaging or your carrier account. I can, and I have spent twenty years learning what breaks between the plan and the dock.

AIChatGPT can help you understand
OperatorMarcana's review applies it to your actual operation
When businesses often consider a 3PL
Whether your volume, products and channels justify one now
FBA, WFS, FBM and self-fulfillment models
Which inventory should go where, and why
Typical fulfillment cost categories
Which assumptions drive your real planning range

Marcana is not affiliated with OpenAI or ChatGPT and does not claim any endorsement. The review is independent work by a human operator.

Questions

Know exactly what you are buying.

No. Saul reads your intake and writes the plan himself, then records a personal video walking through the reasoning. AI is not used to generate your recommendation.

Stripe confirms the payment and you go straight to your private intake; the same link is emailed to you. Paste the plan ChatGPT gave you, answer the nine essentials, add files if useful, and Saul starts.

In 2 business days or less after Marcana receives a complete intake. Missing information pauses the clock; Saul writes to you first if something is unclear.

The $149 plan includes a personal recorded video, not a live call. Add a 45-minute session for $200 after delivery, or choose the $349 or $995 package if you want Saul in the room from the start.

That is what the Make It Right Promise covers: Saul revises the plan and gets on a call with you. The plan is a personalized advisory service, so it is not refunded after delivery; the promise is how we make it right.

Not automatically. The plan identifies the model that fits your facts, including staying self-fulfilled, using a marketplace program or choosing another provider. A Marcana fit assessment is optional and separated from the recommendation.

No. They are planning estimates from your facts and Marcana's published rates. Carrier charges, duties, storage, prep, packaging and marketplace fees can change the final cost; a fulfillment quote is separate. Customs, legal, tax and regulatory questions are flagged for a licensed authority, not answered as advice.

Yes. The page, the intake, the emails, the plan and the video are available in English and Spanish.

Before inventory moves

Get the plan a warehouse would actually run.

Bring what ChatGPT gave you and your real facts. Leave with a verdict, a model and a next move.

Get my logistics plan $149 See a sample plan
Fictional case study

Solara Skin Co., the business behind this sample

The business

A skincare and cosmetics brand with 8 SKUs manufactured in Spain, launching in the U.S. on Shopify and Amazon at the same time. Elena Rivera runs it with one operations hire. The first production run is 6 pallets landing in Miami in about 5 weeks.

The numbers

8SKUs
6pallets in the first shipment
800DTC orders per month at launch, growing toward 1,500
2items per order, under 2 lb
30%of units reserved for Amazon at launch
5 wkuntil the pallets land

Illustrative monthly subtotal at 800 orders, plan plus pick and pack, from Marcana's published rates: $1,739 (Growth $179 + 800 × $1.95)

What Elena planned to do

Send the entire first run into FBA, fulfill Shopify orders from her apartment and sort out labeling, lot tracking and returns after launch.

What changed after the review

  • A hybrid model: one U.S. receiving point, one inventory record, Shopify and Amazon fed from it
  • Only about 30% of units go to Amazon at launch, sized to two replenishment cycles; the rest is held as reserve
  • Lot and expiry control is set up on the carton labels and in the warehouse system before put-away
  • A drop test decided the shipping box before the first order, not after the first breakage
  • Returns rules for opened cosmetics (destroy or restock) were decided before launch
  • Cosmetic labeling was flagged as the one critical risk and sent to a specialist before receiving

What it protected against

An Amazon receiving delay at launch would have stalled every channel at once. A labeling problem found after put-away would have meant relabeling six pallets inside FBA. Both are common, and both are avoidable with the plan above.

Get my own plan reviewed $149

Solara Skin Co. and Elena Rivera are fictional. The numbers illustrate the method; your plan is built from your own facts.